Seasonata
Welcome

Tell us about your concert.

One box — and your concert becomes a typeset program you can print. The campaign that goes around it (email, social, poster, press) is drafted from the same words, whenever you want it.

Your words are parsed into fields you can correct — nothing is invented, and nothing sends without you.

Let's build your brand kit.

Point Seasonata at your website — it pulls your logo and voice straight from the page, and builds a color palette to match. Or set it up by hand below.

Fastest start — from your website
We pull your logo and writing voice straight from your site, and suggest a color palette from them — all editable below.
or set it up by hand
Your voiceEach material teaches a different part of how you write. All optional.
Your visual identityYour logo and colors flow into social graphics, emails, and this workspace.
＋ Upload your logo
PNG, SVG, JPG
Applied live to your workspace and every graphic.
Everything stays in this page. Colors are auto-suggested from your logo, then yours to adjust. In the full product, PDF & Word brand guides are parsed automatically.
Seasonata
ProgramAdsDonorsLibrary
Your organizationSeason workspace
SO
Conversation
Describe · paste · ask
Or start from an example
One concert — season opener: Beethoven 5 + Florence Price, Maria Chen
Whole season — paste four concerts, get a season map
One concert — candlelit Vivaldi, chamber players, Dec 3
Program studio

Your program

Typeset from your concert — and the campaign that goes around it, written in your organization's voice.

♪
Your program starts here.
Describe one concert — the works, the date, who's playing — and Seasonata typesets the program.
The announcement email, social posts, poster and press release come with it — every piece in your own voice, yours to edit and approve.
Brand
Manage brand kit →
Kit contents
Standards
Accurate about the music · your staff approves every draft before it ships · never invents facts about people or the organization.

Settings

Drafting runs on our server — there's no key to paste and nothing to configure. Every draft waits for your approval; nothing ships until you say so.

Signed in, your whole workspace — brand, campaigns, programs, photos — follows you to any device.

Workspaces

A workspace is one brand kit, its campaigns, and its program — an organization, or your solo career. Keep as many as you like and switch between them in the Library; the open one is saved before you leave it.

Your press

Who prints your programs, and what they need in a file. Set once — it carries across seasons, and every handoff states whatever they haven't told us rather than guessing.

Durations on the page

Print how long each work runs, when you've recorded it in your repertoire. Off by default: a duration in your library is a planning note, and printing it makes it a promise to the audience. We never supply one — only what you typed, and "ca. 30" stays "ca. 30".

Your season

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Erase everything

Removes every workspace from this device and reopens Seasonata blank. Published program pages and your photo library aren't affected.

Sign in

Sign in and your whole workspace — brand, campaigns, programs, photos — follows you to any device.

Sign in

One tap and you're in — no password needed.

You have an unsaved concert here

There's work on this device that isn't in your account yet.

“Add it” replaces what your account has saved with this device’s work. “Leave it” keeps it here — but this is the one time we ask: the next sign-in on this device loads your account’s copy over it.

Choose a new password

Pick something you'll remember — or let your password manager generate one. You'll be signed in as soon as you save.

Delete your account

This permanently deletes your account and everything it owns: your synced workspace, your concert programs (published pages come down), and your photo library. Work saved only on this device stays on this device.

Paste your guest’s materials

Enter what your guest sent you — it goes into your campaign and program just like an upload.

Your audience

The list your campaigns will go out to. Import the one you already have — a Mailchimp export, a box‑office CSV, or a column of addresses. It carries forward season to season.

or upload

Reach further

Take this piece to your other segments. Each variant is grounded in your own materials — its receipt says where the angle came from — and lands in your kit as a draft. Nothing goes out without your approve.

Segments to write for
Channel — optional; sets the format rules

Send this campaign

Library

Your brand kit and campaigns. Sign in and they follow you to any device.

Workspaces

Each workspace is its own brand kit, campaigns, and program — an organization, or your solo career. One is open at a time.

+ New workspace
Brand kit
Edit brand kit →
Campaigns
Concert program Untitled concert
Import

Start from a program you already have

Made last year's in Canva, Word, or a PDF? Drop it in — we read the page, not just the text, and rebuild it as an editable program. Then you change only what's new.

Drop a PDF, image, or Word file or
Just carry over the people lists (donors, board, roster) from text
Drop a Word file here or · or paste the text below
The looks, side by side

These are real pages from the engine — not stock art. Click one.

Every look can be published as a digital program with a QR code. This only picks how it reads — “Digital — phone-first” sets bigger type for a phone. Publishing and the QR live beside the page in the builder (); ticket and donate links are on the Cover & concert section.
Booklet size
Style engineHouse rules applied — no questions.
Your program appears here Add the concert and a work — every change lands on the page as you type.
Change it on the page
Click any line to edit its words right there; click a composer to change the rule — or ask:
Before this can print
Page count from your print dialog:
Free, no account, no watermark. This is yours whether or not you ever pay us.
The campaign
Press release, announcement email, social posts and a poster — drafted from this concert, in your voice.
Digital program + QR
The page your QR opens — tickets and donate links are on the cover section.
Match my program
Upload a photo of a program you already print — its layout is matched for you to confirm. Your wording stays governed by house style.
Printer's mark
A small "Produced with Seasonata" on the last page.
Donors Who gives, season over season
The season you're looking at
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The record
Record this season's roll

Paste the donor list exactly as the program prints it — giving levels as headings, names underneath. Nothing is written until you have seen what it would change.

Ads The ad desk
Your numbers, and only yours

Seasonata never suggests a price and holds no record of what organizations your size charge. Set what you intend to ask; a size you leave blank is simply offered without a price, which is still a true statement to a buyer.

The rate card belongs to the organization, not to one concert — it carries across every book and every season until you change it.

Strategic plan A plan a board can approve
Ten minutes · one page · no consultant

What's your EIN?

Nine digits, at the top of your Form 990 or your IRS determination letter. One number tells us your legal name, how long you've been exempt, and what the IRS already knows about your finances — so the plan opens with facts, not a blank page.

I don't know it We're not incorporated yet
What we already know

    The plan's cover line

    What should the plan say?

    Two or three goals here is plenty. A goal is one sentence — who owns it, what measures it, and what's due this season make it real.

    The honest review
    …

    Counted in code — never a score, never a grade. An incomplete goal is kept and labelled, not thrown away.

    Approving with wishes in the plan is a legitimate choice — the plan records it, and the board sees it.

    What a board approves and posts.

    This plan is a living object — the quarterly pulse will read it, not a drawer.

    Ask your people

    Before the board approves it, ask.

    The Arizona arts commission asked 1,300 people. The Canada Council asked 1,200 and published what came back. That listening is most of what a consultant is paid to facilitate — and it is the one thing your own subscribers can give you for free.

    Say where the plan is heading, in one sentence.

    Your words, not ours. They will be asked whether it resonates — the Canada Council's own question, on the same four-point scale. Leave it blank and that question is simply not asked.

    One question of your own (optional)

    The local argument you actually need settled. This is the only place the survey doesn't constrain you.

    What they will be asked

      Nothing is sent yet. Starting a round gives you a link.

      The quarterly check-in

      Ten minutes, and the board report writes itself.

      Each owner gets a link to their own goals — one tap and one sentence each, no login. What comes back becomes the report you already have to write, with the silences named rather than smoothed over.

      Which meeting is this for? (optional)

      It goes on the front of the report. A date is plenty.

      Who will be asked

        Nothing is sent yet. Opening a check-in freezes a copy of the plan, so the report a board approves in March still reads the same in June.